Media Training


"In front of the media, you don’t get a second chance to make a first impression."

It is not only a matter of having a good message—you also must effectively communicate it! Being an expert in your field is just the beginning. Dealing with the media has become the responsibility of every corporate leader, so the ability to communicate in media "language" has become an essential leadership skill in the global marketplace.

Under the best of circumstances, these opportunities help you to relay good news and information. You will also learn to handle bad news in a crisis or dispel untrue accusations. We will show you how to identify and extract the opportunities for success from these challenging situations!

Our method's ultimate goal is to make you an expert and teach you how to use the media as a tool. We help you build your company's success by showing you how to improve your message's effectiveness.

We customize your media-training program to address your specific needs so you can effectively cope with all types of questions from veteran journalists. Our team will take you through the role-playing exercises you need for any potential scenario: newspaper and magazine articles, TV and radio talk shows; a news conference, an ambush, telephone, and the all important TV live remote.

We will construct real life circumstances that will test your mettle. We videotape each session so that you can observe yourself and learn from your own communication strengths and weaknesses under maximum confidentiality. We then provide constructive, thoughtful feedback to make your messages more clear and concise, and your presence stronger and more confident. To simulate reality, we use hot, bright lights and big TV cameras. We have former reporters firing tough questions at you, interrupting you, putting words in your mouth as real reporters do. Our role plays simulate what you'll face if you’re going into the media's "frying pan," and our coaching will help keep you out of the fire.

Through our coaching sessions, you will learn to:

  • Set a proactive strategy to convey your message
  • Hold your ground in interviews
  • Become a credible and likeable spokesperson
  • Master the "sound bite" technique
  • Anticipate and prepare for "ambush" interviews
  • Understand the media mindset
  • Face well-prepared, sometimes hostile journalists during in-depth interviews
  • Handle a rapid volley of questions in a news conference or crisis
  • Avoid being misquoted
  • Use body language and other non-verbal communications effectively

We know exactly how to replicate all the chaos of a media studio, and can prepare you specifically for this arena. In addition, you will also learn some of the tricks-of-the-trade: microphones that don't seem to be on but really are; videotape rolling when you think it isn't; when to speak off the record.

At the end of our time together, you'll be ready, willing, and able to get up and face the news media.